Digital Marketing Strategies To Boost Sales For A Small Business
Finding the best digital marketing strategies that can work for a small business or even a startup is a task that feels like putting a cart before the horse. Studies indicate that 99.7% of the small businesses employ less than 500 workers and the fact that the median income of the owners is $59000 means that they cannot be termed as wealthy. Digital marketing is vital for the growth of a small business where 75% of small business owners have indicated that internet marketing is an effective way to attract new customers. 71% of the small business owners will opt to handle marketing on their own rather than outsourcing, and this means that there is the need to learn the strategies to utilize and also learn how to apply them.
Google Analytics will not only be the cornerstone for your marketing campaigns, but it is also the cornerstone for the entire internet. There are 71,618 Google searches done in every second, and this highlights the role of Google analytics in digital marketing. In digital marketing, guesswork costs actual money, but you do not have to use guesswork since Google Analytics help you determine when, where and what the internet users are looking for.
The digital marketing companies will be successful when they are measurable, actionable and also repeatable. It is not a secret that social media will be vital for any online marketing campaigns, but there is the need to automate social media posts. Buffer, a popular social media app, integrates with Google Analytics and using it is the first step towards establishing a custom-made digital marketing dashboard.
It is impossible to overstate the vital role of inbound and content marketing, and while the social shares will be the best way to provide quick bumps in traffic, SEM and SEO will play the game. SEMRush will be an invaluable tool for your marketing campaigns considering that you will get the chance to learn how your keywords are performing and also track the rank of your domain on the SERP.
Humans are known to be visual creatures, and this means that there is the need to use high-quality graphics when you are looking to make actual sales. Free stock photo libraries such as Unsplash will be a blessing to the small business owners where they can make blog posts, landing pages and social media content matching pros.
The best part of using digital marketing campaigns is that you do not have to recreate the wheel whenever you are looking to launch a new marketing campaign. It is possible to keep tabs on your competition using SpyFu and borrow some insights. If you are looking for assistance with digital marketing campaigns, check out this company.